How James Hoffmann Became the Coffee Expert: An Illustrated Guide by the New York Times

If you’re in the coffee business, or if you just like coffee, you’ve probably seen or heard of James Hoffmann. But if you haven’t until now, here’s your little introduction.

The New York Times has published a wonderfully quirky article on How James Hoffmann Became the Coffee Expert, cartoon-style. It’s really good.

If you want to see the whole thing, just go over to the article here, and check it out.

In the meantime, we’re going to break it down a bit, just because we want to.

Yes, he goes into ridiculous detail. Most of which, dare we say, probably doesn’t matter. But because he does all the deep work, it means we don’t need to.

Intrigued about the coffee scoop video now? Here it is:

Here’s James talking about his winning routine:

If you haven’t yet got The World Atlas Of Coffee, get it.

As we said earlier, at least he does it so we don’t have to. Here is James Hoffmann tasting 38 varieties of instant coffee. Ugh.

Well, that’s it. Thank you New York Times for extracting all the best bits out of James Hoffmann, the Coffee Nerd of all Coffee Nerds.