WMF Professional Coffee Machines launch a new WMF Virtual Showroom
By launching a virtual showroom, WMF Professional Coffee Machines aspire to delivery an “inspirational digital experience in a class of its own” But will it ever replace a real showroom?
It’s a bit tricky, so watch the tutorial first
You’ll need to go here for the WMF virtual showroom.
It starts off with a video tutorial. Take the time to have a look otherwise you’ll end up bumping into virtual walls and looking everywhere except where you want to.
What’s inside the showroom?
It’s pretty slick. Here’s what it looks like:
# WMF-Virtual-Showroom # WMF-Virtual-Showroom
Here’s what they say about it:
“By harnessing technological innovations and content that focuses on users’ needs, the new virtual showroom from WMF Professional Coffee Machines is creating an experience with an unparalleled personal touch – a space that is digital yet still feels hands-on. Visitors are greeted with a spectacular audiovisual exhibition as soon as they enter the digital showroom, with the platform for the new WMF 1300 S fully automatic machine providing a counter in the middle of the room that reveals highlights.”
“Guests approaching the counter already receive initial information about the exhibit. By clicking on the machine and its accessories, further details appear, with the 3D view of the fully automatic machine guaranteeing a holistic machine experience. A video about the WMF 1300 S not only illustrates its functions and outstanding flexibility, but also uses a concept and storytelling devices that are cleverly designed to awaken emotions and underline a sophisticated approach to technology, captivating customers and potential buyers.”
“The voyage of discovery takes them through a premium world that showcases a range of fully automatic coffee machines, plus filter and portafilter machines, with individual demonstration videos and animations creating a cinematic experience on a smaller scale. The innovation wall, presenting a whole variety of digital telemetry, self-service and web application solutions, is also aimed at delivering facts and creating an emotional connection with visitors in a way that reflects the premium-market standards of the solutions. Naturally, the showroom also tells visitors everything they need to know about WMF’s service team – Europe’s largest in-house network of this kind. The WMF Coffee Excellence Centre area, meanwhile, is there to provide delicious recipes for the latest coffee specialities plus exciting insights into the world of coffee – from the plants and how they are cultivated through to roasting and the final sensory experience. Last but not least, the sophisticated 3D space also houses a range of functions that include a product finder, designed to help visitors identify the perfect machine for their needs.”
What about the “human touch”?
Renaud Gey, Vice President Strategic Marketing and Product Management GBU Professional Coffee Machines at the WMF Group says “In one respect, our new digital showroom is designed to compensate for the inability to hold upcoming trade fairs and events in person due to the coronavirus pandemic. However, it goes far beyond that: we have also developed it as a way to exploit the opportunities available in digitalisation and give our customers a whole new premium WMF experience. We are creating experiences that invite visitors to discover what we have to offer and provide inspiration for new business ideas”
They plant to enable direct, real-time interaction and live presentations, but as of today there’s just a contact form.
The verdict?
It’s an amazing tool, even if just to see the machines in a single “room”. Or even as a marketing tool to get people on their website. But wouldn’t a real showroom with live presenters demonstrating the machines online be far more effective than this?
