Coffee news weekly round up: a Lavazza flagship store, a Virtual Showroom and a cool Coffee Music Video (plus other stuff)
In case you missed it. No time to browse the web for all the latest news from the world of coffee? No problem. Here’s your weekly round up of coffee news.
[Sassy_Social_Share]Lavazza open a gorgeous blue and gold flagship store in London, their first outside Italy
It’s pretty amazing actually, we want to go check it out.
Pietro Mazzà, Regional Director of the UK and Nordic Countries and General Manager of Lavazza UK* says: “Much more than a coffee shop, Lavazza’s London flagship store will introduce British and foreign consumers to the unique experience of Italian coffee in all its forms, taking them on a journey from the bean to the cup and showing them the best of Lavazza, not only through authentic coffee experiences, but also with fine cuisine, design, culture and much more”.
*That’s a looooonnngggg job title!
Costa introduces BURT: Borrow, Use, Reuse, Take Back
Managing Director, Costa Coffee UK&I MD Neil Lake says: “Our customers believe passionately in being able to make choices that help them do their bit to protect the environment. Our priority at Costa Coffee is to provide convenient, effective solutions while continuing to serve great tasting, perfectly crafted coffee. We are excited to be the first national coffee company to be offering a solution like BURT, to further incentivise the uptake of reusable cups in our stores.”
Schaerer launch the Schaerer Virtual Showroom, and we’re underwhelmed
Not only are they late to the party, but for all the hype and fanfare, it’s a bit of a faff to use. But, it’s a nice little marketing stunt, if nothing else.
See it here. And let us know how you get on with it.
Propaganda X La Marzocco Music Video “Calibrate”.
It’s pretty cool. Better than than virtual showroom.
A new White Paper from the SCA: Towards a Definition of Specialty Coffee
“A persistent challenge facing the specialty coffee industry is a fundamental one: how do we define ‘specialty coffee’ in the first place? This question—which may seem to be a very basic one—has vexed the industry since its very beginnings.”
Now, after a lot of work, you can read their definitive study.
Download the White Paper here.
About CoffeeCode
This coffee news round up was written by Gregg Romano who is the founder of CoffeeCode, the UK’s fastest growing and most exciting coffee blog. CoffeeCode has a focus on great coffee, inspirational design and sustainability.
We always do our best to attribute photos, videos and quotes and information to their original sources. Please contact us if an attribution or content is missing or incorrect.
