UCC Coffee introduce their new Japanese brand Ueshima Coffee Company
UCC Coffee, one of the world’s top ten roasters have brought out a premium brand: Ueshima Coffee Company. It’s for the European Market, and comprises of three blends, specifically to suit European tastes.
[Sassy_Social_Share]The Ueshima Coffee Co vision: Coffee that changes the world
Directly from UCC: “We believe in the power of coffee to bring people together – through small, shared moments of joy and by connecting communities and cultures across the world.”
“In the less travelled parts of Japan, locals may be amazed to hear that coffee is as revered in other countries as it is in their own. Because the people of Japan don’t just love coffee. For hundreds of years, they have been perfecting it, in a way few other cultures perfect a craft.”
“We’re sharing coffee mastery from one culture to another. Here to pioneer a global coffee movement, inspiring progress, positivity and innovation in everything we do”.
The UCC Ueshima Coffee branding looks great
The branding looks completely different to the current boutique European branding, and is a refreshing change. Simple, easy on the eye, and a sparse colour palette of red, black and white. And very Japanese.
PS – have a look at the company behind the branding.
The Ueshima Coffee Company coffee range of Three Blends is equally simple
The House Blend
“Notes of caramel, granola and dark chocolate. Our House Blend is a balanced coffee with lower acidity, perfected over decades by our Japanese coffee masters.”
Rainforest Alliance certified and in 100% recyclable bags.
The Tokyo Roast
“Citrus and milk chocolate flavours. Our Tokyo Roast blend is characteristic of the coffee enjoyed by millions in Ueshima Coffee Kafes across Japan.”
Fuji Mountain Roast
“Deep flavours of cocoa, roasted nuts and brown sugar combine to create a rich and indulgent coffee.”
All the three blends are available in Capsules, Whole Bean, Ground Coffee and individually wrapped single-serve Coffee Bags.
What does it taste like?
It’s too early to say, and we’ve not tasted any yet. It’s very cheap for a “premium” brand at £8.00 per 500g but is well above the commercial coffee bean market price.
Here’s the Ueshima Coffee Company release video:
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This article is by Gregg Romano who is the founder of CoffeeCode, the UK’s fastest growing and most exciting coffee blog. CoffeeCode has a focus on great coffee, inspirational design and sustainability.
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