Ueshima Coffee Company: The Pursuit of Perfection branding by The Clearing
UCC Coffee have released a premium brand for the European Market – Ueshima Coffee Company – and The Clearing brand consultancy have given an overview of the project. It’s clean, it’s different, and it’s beautiful.
[Sassy_Social_Share]Ueshima Coffee Company: Japan’s No.1 coffee brand
Drink in these pictures and videos of the Ueshima Coffee Company branding from The Clearing.
Ueshima Coffee Company: “The perks of Japan”
“While Japan is often associated with tea, coffee is the nation’s favourite drink. It’s an obsession. Japanese coffee masters have been refining their craft ever since coffee was introduced by Dutch traders in the 17th century. Techniques like pour-over, siphons, and flannel-dripped coffee emerged here long before they were the calling card of your local hipster barista.”
“Ueshima has been central to the story of coffee in Japan, helping to develop its bold flavours and shaping its distinctive taste. Blending artisanal craft with pioneering innovation, Ueshima distils the Japanese philosophy of Takumi – the pursuit of perfection without compromise – into every cup.”
“A true coffee pioneer, Ueshima also holds the Guinness World Record for the world’s first ready to drink coffee – the world’s first coffee in a can.”
Calligraphy from KASHUŪ for Ueshima Coffee Company
“We commissioned Japanese calligraphy artist KASHUŪ to create the illustrations for each pack. Born out of Japanese Shodo calligraphy, the illustration style adds an artisanal flair, evoking the flavour and drinking experience each blend provides.”
And finally, on to the packaging.
This is the bit you’ll see as it get’s into your hands, folks, and likewise, it doesn’t let you down.
And that’s all for now
That’s it, ladies and gentlemen. In summary, Japanese Perfection, available in the UK.
Read more about the actual coffee in this article.
About CoffeeCode
This article was written by Gregg Romano who is the founder of CoffeeCode, the UK’s fastest growing and most exciting coffee blog. CoffeeCode has a focus on great coffee, inspirational design and sustainability.
Credits:
All credit to, and information from:
The Clearing. Check them out, they’re good.
And of course, don’t forget to look at Ueshima Coffee Company’s website yourself.
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